What’s the launch campaign for two of the boldest and most sour Jolly Rancher flavours?
An unhinged realm-verse. A world where bold, sour, fruity flavours reign supreme, and only the bravest of the brave try them.
Sweet chaos?
Some more unhinged Facebook and Tik Tok content
Fun website takeover
For the second year of this campaign, we helped bring the unhingedom to life on a few assets.
Spotify Audio
And even a quiz to help people create their own unhinged playlist.
Co-copywriter: Ariel Riske
Art Director: Ole Tshetlo, Adam Tuck
ACDs: Joseph Vernuccio, Cody Sabatine